Establishing scalable email marketing and a new e-com system for a modern beverage brand.
We worked with BUCÏ to support the growth of their direct-to-consumer channel through a focused email marketing programme and Shopify conversion rate optimisation. The objective has been to build a reliable online retention and revenue channel that complemented their existing e-commerce presence and reduced reliance on one-off purchases.
We designed and implemented core email flows, structured campaigns, and improved list segmentation and delivery to ensure messaging was timely and commercially relevant. The work prioritised deliverability, clarity, and conversion, with each send aligned to a specific revenue goal.
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